Bidsquare Cloud
White-label SaaS auction management software engineered for web and mobile across seven high-value auction verticals.
Bidsquare Cloud is a white-label SaaS auction management software that empowers businesses across seven industries to launch fully customizable web and mobile auction storefronts.
As a design lead, I designed a seamless and cost-effective online auction system that enables businesses to run multiple online events and provides users with an unrivaled online buying and bidding experience.
Project Scope
As a design lead, I designed a fully customizable online auction system (for both web and mobile) to help business go online with robust features. Business Industrial Equipment, Real Estate, Fine Art, Furniture & Antiques, Jewelry & Watches, Cars & Truck and Travel. The goal was to build seamless and cost-effective software that enables run multiple online events and provides users with an unrivaled online buying & bidding experience
Design Process
To define user needs and understand different user mental models, I referred to all auction houses research. To ensure the project go smoothly, I communicated frequently with stakeholders and cross-functional partners, and aligned with the Design System team on defining the component; To craft the design solutions, I went to design critique every week and actively asked for feedback from designer inside and outside of our team to iterate my design.
Here is the general process with 3 major stages: think, explore and build.
- 1Design Brief
- 2White-Boarding
- 3Use Cases
- 4Qualitative Interview
- 1Information Architecture
- 2Visual Variations
- 3Interaction Flow
- 1Usability Testing
- 2Rollout Strategies
- 3Cross-team collaboration
Success metrics
Engagement rate
How many users use the new customizable online auction platform on Bidsquare Cloud
Retention rate
How many users will keep using the Bidsquare Cloud after the launching?
Overall satisfaction rate in Product Quality Assessment (PQA)
How satisfied are people with the new Digital Auction Solution, when they perform certain tasks during PQA?
Overall satisfaction rate in usability testing
How satisfied are business users with the Digital Auction Solution?
Consistent brand, any device.
Every client storefront adapts seamlessly from widescreen desktop catalogs to mobile live-bidding cards with real-time push alerts.
Customizable Desktop, Tablet & Mobile Storefronts
Real-time lot bidding, push notifications, and white-label brand theming. Click to inspect in 4K.
Interactive Storefront & Live Bidding Prototype
End-to-end walkthrough of catalog discovery, lot inspection, and real-time bidding on Bidsquare Cloud.
Project Learnings
Learn to navigate the project with limited research and embrace ambiguity
In an ideal world, when we start putting together the design brief and sketching design solutions, we have abundant research and data insights directly related to our project to leverage. However, some projects might have a smaller scope and due to the strict timeline and research team bandwidth, we probably won’t have research reports or resources directly related to our project. We can do our own research such as competitive analysis, dogfooding, flow analysis, and then list Jobs-to-be-done (JTBDs) and validate them with stakeholders.
Cross-functional collaboration is the key to move the project forward
Communicating frequently (yes over communication is appreciated 😁) with your cross-function team members can help us gather more context and insights in the project problem space, and having regular syncs with them is the key step to achieve alignments, especially if we want to tackle problems on a system level.
*This project is under NDA 🤫, so I cannot disclose more details, but feel free to contact me if you are interested in what I've done at Bidsquare Cloud!