Live Bidding, Reimagined

Bidsquare is the premier online platform for live and timed online auctions—browsing catalogs and bidding real-time on fine art and antiques from top auction houses and dealers.

BIDSQUARE AUCTIONS
https://bidsquare.com/live-auctions
Bidsquare — Leading Online Auction Platform Hero Interface
OVERVIEW

Bidsquare is the premier online platform for live and timed online auctions. Browse auction catalogs and bid real-time on exceptional fine art and antiques from the best auction houses and dealers.

The aim of this project was to make a simple online platform that work anywhere and client can have their own storefront auction house with live auction platform online.

INDUSTRYAuction & E-commerce
ROLEUI Design – 50%, Responsive, Maintenance
DURATIONJan – 2018
CLIENTBidsquare
THE PROBLEMS

The Problems

Four core legacy UX and structural friction points identified across the existing auction platform:

01

Small screen size is an old format of website design.

Legacy fixed-width viewport restricts high-resolution fine art and antique catalog photography.

02

Scattered design of L1 and L2 makes reading hard

Fragmented hierarchy across primary and secondary navigation slows down collector discovery.

03

Long scroll of directory for clients, blog, auction listings, and calendar page

Dense, unpaginated vertical lists across key pages create browsing fatigue for buyers.

04

Search system lacks search filter

Collectors cannot easily narrow down lots by auction house, category, or live/timed status.

QUANTITATIVE INTERVIEWS

Quantitative Interviews

I gather information on the basis of group session interviews with users and client. What they want and there requirements on online auction platform.

GROUP 01Collector Persona

USERS.

  • 1Private collectors and/or interior designers
  • 2Age range between late 30’s to 60’s
  • 3Want to compare many products for least effort
  • 4A simple online auction platform that works anywhere
GROUP 02Auction Houses & Sellers

CLIENT.

  • 1Auction Houses and Sellers
  • 2Add premium auction
  • 3Auction houses want their own storefront
  • 4Need online live auction platform
CHAPTER 2 · VISUALS & SHIPPED FEATURES

Simple, clean screens built for live action.

Intuitive user interface. Simple and clean screens make usability much easier across mobile catalog feeds and desktop auction house showcases.

Mobile Upcoming Online Auctions & Desktop Catalog Showcase

Full-width photography, crisp lot metadata, and seamless cross-device browsing. Click to inspect in 4K.

Bidsquare Visuals & Identity

Four signature features, live in motion.

Select any feature tab below to preview the live product walkthrough.

FEATURE 01 / 0401 · Monetization & Promotion

Premium Auction House

Showing only of premium selected auction — an advanced strategy. Auction houses can upgrade their page to Premium Auction Houses and promote featured auctions directly on the homepage.

CHAPTER 3 · DESIGN SYSTEM

Elegant serif meets real-time clarity.

With simple colors and unique font pairings, an elegant and effective digital brand guideline was achieved. Switch tabs below to inspect each specification board.

SPEC BOARD 01 / 0401 · EDITORIAL SERIF & GEOMETRIC SANS

Typography — Times New Roman & Klavika Hierarchy

Pairing Times New Roman Regular (32px, 17px, 16px Italic) for classic fine-art authority with Klavika Regular (26px, 24px, 16px) for high-velocity live bidding UI.

Typography — Times New Roman & Klavika Hierarchy
CHAPTER 4 · BACK-OFFICE ANALYTICS

Admins Sales Dashboard.

Admins Sales Dashboard provides an unparalleled view of engagement & performance of members across auctions—tracking active and closed sales, hammer price totals, and approved bidders.

Admins Sales Dashboard — Hammer Price, Consignments & Approved Bidders

Real-time settlement telemetry and member engagement analytics for auction house operators. Click to inspect in 4K.

Bidsquare Admins Sales Dashboard

That’s the gavel, sold

Thanks for reading!

Crafted with care by Pranit Dubey. Explore another product story below:

BU Dashboard — Benchmark Universe
01Benchmark Universe
Indhi — IoT
02Indhi IoT
Bidsquare Auction
● Viewing NowBidsquare
Bidsquare Cloud
04Bidsquare Cloud
Boon
05Boon
Two Rivers Coffee
06Two Rivers Coffee